Sugar Wood, NYC's sexiest bakery, has customers hot and ready

July 2024 · 3 minute read

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Sugar Wood is Manhattan’s sexiest bakery, here to satisfy all your naughtiest cravings.

New York City just opened a new adult-themed bakery serving up waffle Woodys (penis shaped) or Kittys (vagina shaped) so fresh and hot they’ll be dripping… in a variety of sweet sauces including milk chocolate, peanut butter, salted caramel, strawberry and white chocolate.

The Soho shop had a soft opening last week, but a flurry of fans have come in hard and fast — and others are dying to have a taste thanks to a now-viral Instagram post that received nearly 1 million views in four hours.

Sugar Wood is currently welcoming drooling customers at 157 Prince Street Wednesday through Sunday, but already has plans to expand its hours and menu. They are currently testing vegan and gluten-free options, too.

The bakery was started by celebrity baker and Magnolia Bakery executive Tom Smallwood, and Tio Gazpacho founder and CEO Austin Allan, both members of the LGBTQ+ community who are ready to bring some sugar, spice and everything nice.

“Everybody needs a little levity right now because we are living through some heavy times,” Allan told The Post. “Our intention isn’t to be vulgar, gross or pornographic but to be silly, fun and lighthearted. And do a little good in the world.”

Sugar Wood is now serving Woody (penis shaped) or Kitty (vagina shaped) waffles dripping in sweet sauces in SoHo.
A Woody dipped in milk chocolate with a drizzle of white chocolate on just the tip is the bakery’s most popular order. Instagram/@sugarwood.us
Kitty waffles can be served wet, depending on how deep you wanna go. Instagram/@sugarwood.us
Co-founder Austin Allan is excited to bring the “silly, fun and lighthearted” shop to Soho.

Putting its money where its mouth is, Sugar Wood has pledged to donate a minimum of $1,000 of its monthly revenue to the Phluid Phoundation and its aligned charities such as Ali Forney Center and the Marsha P. Johnson Institute.

New Yorkers who aren’t in the mood for an R-rated dessert can support the shop by purchasing some merchandise including tote bags, logo crop tops and T-shirts.

“Everyone’s welcome and everyone’s welcome to order what they like,” Allan said. The team has fun serving up their treats asking customers how deep they want it (the dessert dips) and reminding them to blow (it’s hot!) but also hopes to inspire casual and open conversations about sex and gender.

The bakery opened in Soho last month and is already looking to expand its hours, menu and locations. Instagram/@sugarwood.us
The adult-themed waffles can be drizzled in sweet sauces including milk chocolate, peanut butter, salted caramel, strawberry and white chocolate. Instagram/@sugarwood.us
An Instagram post debuting the sexy bakery quickly went viral with nearly 30,000 likes in just four hours. Instagram/@sugarwood.us

Don’t forget to snap a picture while taking a lick of a plump Woody or Kitty or striking a sexy pose in a Sugar Wood crop top next to one of the many discreetly phallic figures on the erotic mural wall.

The Instagram-worthy interior was designed by Lisbon-born, NYC-based graphic artist, Bráulio Amado who created a mural of iconic New York City figures from the Statue of Liberty to Pete Davidson — all with a hidden Sugar Wood-inspired twist.

But Sugar Wood’s Soho location is just the tip and the brand is already flirting with the idea of opening in other cities and entering an open relationship with New York.

With their hot treats, inclusive community support, and sexed-up celebrities, Sugar Wood is sure to satisfy anyone, anywhere.

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